Safari Braai Products is situated in George in the Western Cape, South Africa. We provide a wide range of quality braai and barbeque merchandise such as firelighters, charcoal, briquettes, firewood, braai equipment and outdoor related products. We distribute these products through our own distribution facility in the Southern Cape region. The rest of the country is serviced by our distributors and agents, in order to deliver to the consumer market.  Safari has become a household brand name in braaiing and outdoor lifestyle, and we are proud to provide top quality products to the consumer market.

THE BUSINESS

Our main activity consists of the manufacturing and distribution of firelighters. Safari firelighters, XXX firelighters and Bright Spark firelighters are our own brands, which we distribute nationally to several of our distributors and agents. We also manufacture for various other companies under their own brand names, such as Lion firelighters (Lion Match Products (PTY) LTD), Pick & Pay No Name firelighters (Pick & Pay (PTY) LTD), Home & Leisure firelighters (Heneck Sacks (PTY) LTD), Braaiketts firelighters (E&C Charcoal (PTY) LTD), Nam-Char firelighters (Diablo Trade (PTY) LTD), Pronto Lites firelighters (Pronto Distributors), Super Braai firelighters (Pronto Distributors), Gravelotte firelighters (Gravelotte Charcoal (PTY) LTD) and Braai Bricks for Africa firelighters (Gribbon Trading 59 CC).

THE MARKET

Safari Manufacturing services both the top and lower end of the consumer market. Our products are supplied to major retail supermarkets such as Pick ‘n Pay, Shoprite/Checkers and Spar in the Southern and Eastern Cape. We also supply to smaller supermarkets, garages, forecourts, butchers, hardware stores and outdoor stores. During season periods we would supply directly to camping sites and holiday resorts. We are also able to cater for the export market in terms of firelighters, charcoal and briquettes.