Safari Braai Products

Safari Braai Products is situated in George in the Western Cape, South Africa. We provide a wide range of quality braai and barbeque merchandise such as firelighters, charcoal, briquettes, firewood, braai equipment and outdoor related products. We distribute these products through our own distribution facility in the Southern Cape region. The rest of the country is serviced by our distributors and agents, in order to deliver to the consumer market. Safari has become a household brand name in braaiing and outdoor lifestyle, and we are proud to provide top quality products to the consumer market.

The Market

Safari Manufacturing services both the top and lower end of the consumer market. Our products are supplied to major retail supermarkets such as Pick ‘n Pay, Shoprite/Checkers and Spar in the Southern and Eastern Cape. We also supply to smaller supermarkets, garages, forecourts, butchers, hardware stores and outdoor stores. During season periods we would supply directly to camping sites and holiday resorts. We are also able to cater for the export market in terms of firelighters, charcoal and briquettes.

The Business

Our main activity consists of the manufacturing and distribution of firelighters, charcoal and briquettes. Besides our own Safari brand, we also manufacture under licence for various national and local companies such as Lion Match Products (PTY) LTD. We are easily adaptable to change our production lines and can produce what the customer requires.

New Innovations

cleanerSafari continually strives to produce new and innovative braai related products to the consumer. We have recently launched the Safari Heavy Duty Braai Cleaner which is used for various degreasing applications – making braaing so much easier with no grease and grime! The increasing demand for ‘green’ products has brought up the design of the New firestixSafari Fire Stix firelighter. It is manufactured from recycled wood dust, wax and a wick. It has no smell and is environmentally friendly which makes it ideal for campers and back-packers.