Safari Braai Products is situated in George in the Western Cape, South Africa. The company is privately owned and managed by its members. The Reinstorf family purchased the company in 2002 and has since grown the business from employing six employees then, to currently over a hundred employees.

Safari Braai Products

Safari provides a wide range of quality braai and barbeque merchandise such as Firelighters, Charcoal, Briquettes, Firewood, Spices, Braai equipment and Outdoor related products. Safari products are distributed through our own dedicated distribution facility in the Southern Cape region. The rest of the country is serviced by authorized distributors and agents, in order to deliver to the consumer market.

Safari is the leading household brand name in the Southern & Eastern Cape region, in braaiing and outdoor lifestyle, and we are proud to provide top quality products to the consumer market, and re-uniting friends and family around fires!  #braaitogether


Creating the most scrumptious and memorable braai experience with friends and family, through our dedicated supply of Superior Quality Braai related products to the wholesale and retail industry in an environmentally conscientious manner. #braaitogether


We will serve our customers with Quality Products, managed through our effective Management System, via trained staff and a dedicated distribution infrastructure.

The Market

Safari literally services all segments of the consumer market, nationally as well as internationally.

Our products are locally supplied to major retail supermarkets such as Pick ‘n Pay, Shoprite/Checkers, OK, SPAR and Food Lover’s Market.  We also supply to wholesalers such as Jumbo cash & carry, Brito’s & Megasave, independent supermarkets, national forecourts, butchers, hardware stores, outdoor stores and even restaurants. During peak season periods we would supply directly to camping sites and holiday resorts.

We have also been exporting to various countries since 2014, including Australia, New Zealand, Kuwait, Iraq, Saudi Arabia and Israel. We have authorized distributors in Sydney (AUS), Auckland (NZ), Haifa (ISRAEL), Harare (ZIM), Lusaka (ZAM), Gabarone (BOTS) and Windhoek (NAM).

The Business

Our main activity consists of the manufacturing and distribution of Firelighters, Charcoal and Briquettes.

Besides our own Safari brand, we also manufacture other brands under license for various national & international companies such as SHOPRITE Holdings, Heneck Sacks (PTY) LTD, AGRINET, Food Lover’s Market & Sefalana. We are easily adaptable to change our production lines to produce according to the client’s needs.

We also manufacture for corporate companies, such as the insurance company VIRSEKER, using the products for corporate gifts. We are geared to tailor-make a product to a specific need.

   Food Lovers Market.      

New Innovations

Safari continually strives to produce new and innovative braai related products to the consumer. We have recently launched the Safari Chop-Chop Braai combo – your ideal all-in-one braai containing wood, charcoal, firelighters and matches!

Safari Braai Products has taken a step in the Right direction by incorporating Green Technology into our firelighter production plant. This has taken us over 5 years of research and development to produce a Green Firelighter produced from plastic waste. We are proud to be contributing towards the cleaning up of plastic dump sites in South Africa, making it a better world to live in!



View some tantalizing braai recipes approved by Safari

Lamb Neck Potjie

Lamb Neck Potjie

Braai Recipes Lamb Neck Potjie Ingredients 120g Flour1 T garlic-and-herb seasoning1 T paprika1 t dried thymeSea salt and freshly ground black pepper, to taste1 kg lamb neck2 T canola oil1 onion, thinly sliced2 garlic cloves, finely grated or crushed1 green pepper,...

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Sticky Pot-Braaied Ribs

Sticky Pot-Braaied Ribs

Braai Recipes Sticky pot-braaied ribs in beer with chilli-and-mint salsa Ingredients 1 T olive oil2 onions, roughly chopped4 garlic cloves, roughly chopped4 carrots, roughly chopped2 dried chillies, chopped1 x 70 g can tomato paste2 x 400 g cans tomatoes1 kg pork loin...

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Braaied Corn Bread

Braaied Corn Bread

Braai Recipes Braaied Corn Bread Ingredients 120 g butter1 cup amasi or buttermilk1⁄2 t bicarbonate of soda135 g white sugar80 g sweetcorn kernels (about 1 cob)2 free-range eggs1 cup maize meal (you can also use polenta)1⁄2 t salt70 g cake flour70 g bread...

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Some of the retailers where Safari Braai Products can be found