Safari Braai Products is situated in George in the Western Cape, South Africa. The company is privately owned and managed by its members. The Reinstorf family purchased the company in 2002 and has since grown the business from employing six employees then, to currently over a hundred employees.

Safari Braai Products

Safari provides a wide range of quality braai and barbeque merchandise such as Firelighters, Charcoal, Briquettes, Firewood, Spices, Braai equipment and Outdoor related products. Safari products are distributed through our own dedicated distribution facility in the Southern Cape region. The rest of the country is serviced by authorized distributors and agents, in order to deliver to the consumer market.

Safari is the leading household brand name in the Southern & Eastern Cape region, in braaiing and outdoor lifestyle, and we are proud to provide top quality products to the consumer market, and re-uniting friends and family around fires!  #braaitogether


Creating the most scrumptious and memorable braai experience with friends and family, through our dedicated supply of Superior Quality Braai related products to the wholesale and retail industry in an environmentally conscientious manner. #braaitogether


We will serve our customers with Quality Products, managed through our effective Management System, via trained staff and a dedicated distribution infrastructure.

The Market

Safari literally services all segments of the consumer market, nationally as well as internationally.

Our products are locally supplied to major retail supermarkets such as Pick ‘n Pay, Shoprite/Checkers, OK, SPAR and Food Lover’s Market.  We also supply to wholesalers such as Jumbo cash & carry, Brito’s & Megasave, independent supermarkets, national forecourts, butchers, hardware stores, outdoor stores and even restaurants. During peak season periods we would supply directly to camping sites and holiday resorts.

We have also been exporting to various countries since 2014, including Australia, New Zealand, Kuwait, Iraq, Saudi Arabia and Israel. We have authorized distributors in Sydney (AUS), Auckland (NZ), Haifa (ISRAEL), Harare (ZIM), Lusaka (ZAM), Gabarone (BOTS) and Windhoek (NAM).

The Business

Our main activity consists of the manufacturing and distribution of Firelighters, Charcoal and Briquettes.

Besides our own Safari brand, we also manufacture other brands under license for various national & international companies such as SHOPRITE Holdings, Heneck Sacks (PTY) LTD, AGRINET, Food Lover’s Market & Sefalana. We are easily adaptable to change our production lines to produce according to the client’s needs.

We also manufacture for corporate companies, such as the insurance company VIRSEKER, using the products for corporate gifts. We are geared to tailor-make a product to a specific need.

   Food Lovers Market.      

New Innovations

Safari continually strives to produce new and innovative braai related products to the consumer. We have recently launched the Safari Chop-Chop Braai combo – your ideal all-in-one braai containing wood, charcoal, firelighters and matches!

Safari Braai Products has taken a step in the Right direction by incorporating Green Technology into our firelighter production plant. This has taken us over 5 years of research and development to produce a Green Firelighter produced from plastic waste. We are proud to be contributing towards the cleaning up of plastic dump sites in South Africa, making it a better world to live in!



View some tantalizing braai recipes approved by Safari

Bacon Wrapped Pineapple Burger

Bacon Wrapped Pineapple Burger

Braai Recipes Bacon Wrapped Pineapple Burger You know what they say: "Good things come in bacon-wrapped packages Ingredients 1 kg lean ground beef ½ cup prepared barbecue sauce Salt, to taste Ground black pepper, to taste 4 canned sliced pineapple rings 8 slices bacon...

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Coconut Pineapple Shrimp Skewers

Coconut Pineapple Shrimp Skewers

Braai Recipes Coconut Pineapple Shrimp Skewers Only five ingredients but packs a punch!   Ingredients 1/2 cup light coconut milk 4 teaspoons Tabasco Original Red Sauce 2 teaspoons soy sauce 1/4 cup freshly squeezed orange juice 1/4 cup freshly squeezed lime juice...

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Lekker chocolate filled bananas

Lekker chocolate filled bananas

Braai Recipes Lekker chocolate filled bananas on the braai   Preparation Slit banana skins down the middle. Stuff with your favourite chocolate & marshmallow – don’t be shy. You can even throw in some chopped nuts if you want to get fancy. Braai until...

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Some of the retailers where Safari Braai Products can be found